Tune into the InspiredInsider podcast as Hotspex's President, Josh Rosen, sits down with Dr. Jeremy Weisz to explore the dynamic world of digital advertising!
Discover how Hotspex has been instrumental in helping companies thrive online, from the early days of Wave Digital Media to our latest innovation, Reticle AI. Join us for an engaging conversation filled with insights into our business model, platform recommendations, and the future of digital marketing.
Check out the full episode here.
In 2023, the Canadian Centre to End Human Trafficking launched a national campaign focused on labour trafficking and worker rights. Our team at Hotspex Media was honoured to support the campaign, leading the media planning and buying to help the message reach the right people and connect them with vital resources.
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Meta is rolling out new ad metrics that make creative strategy more critical than ever. Key updates include Creative Similarity (ads that look too similar may be grouped, affecting performance), Creative Fatigue (showing when audiences have seen an ad too much), and Top Creative Themes (data on which angles actually resonate).
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The holiday shopping season means much more than just deals. In fact, it means that brands must meet their shoppers where the shopping process begins. Brands must leverage the generative AI model and optimize for search/Discovery through structured data, product clarity, user experience, and trust.
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