Platforms

Hotspex Media is excited to announce a powerful new capability: GWI Audience Activation for targeted digital campaigns. This collaboration with GWI empowers us to sharpen our targeting like never before, enabling us to reach audiences with unparalleled precision.

When running programmatic campaigns, inventory filtering is highly recommended to ensure brand suitability, but let’s not kid ourselves – inventory that’s “not brand unsafe” doesn’t exactly mean it’s an optimal placement. Here are a few tactics that advertisers are currently using...

By leveraging Vizio’s Inscape Data Services, Verizon Media's TV Tune-In Attribution product can continuously monitor ad exposure and viewer engagement across a variety of devices and furthermore provides marketers with the ability to measure the effectiveness of campaigns in real-time with more granular data.

Understand the stages of an app's lifecycle and learn tips & tricks as to how you can promote your app through a Google Apps Campaign.