News

This week's Campaign Spotlight showcases LEGO's A-Z of Awesome Campaign, which aimed to foster conversations about LGBTQ2+ identities using play and creativity. We look at the key components which led to the campaign's success and how companies can integrate these components to their marketing and business strategies.

In this week's news, privacy changes in Apple iOS 17 and Google's Chrome could lead to a tumultuous month for marketing, Meta sheds light on its evolving feed algorithms and their utilization of AI, while YouTube introduces the ability for brands to purchase specific time slots for Masthead Ads during major events.

In this week's news, TikTok expands access to its new TikTok Shops eCommerce program, Meta targets a mid-July launch for its Twitter challenger app, and marketers are getting back to the 'fundamentals' in uncertain economic times.

The wake of movements like #MeToo and Black Lives Matter has shed light on the importance of diversity, equity, and inclusion (DEI) in marketing campaigns. As the post-Millennial generation becomes increasingly diverse, it's crucial to recognize and represent the evolving target demographics. Research indicates that consumers are more likely to support brands that showcase diversity and align with their values. Integrating DEI concepts involves incorporating diverse voices and perspectives while creating a safe space for marginalized groups to express their ideas. Company leaders must prioritize DEI and embed it into their strategies to foster diversity of thought and accurately reflect the demographic. Sharing case studies and initiating conversations around DEI helps us stay attuned to ever-changing consumer trends.

In this week's news, TikTok strengthens its brand safety measurement through an expanded partnership with Integral Ad Science, digital audio asserts its prominence as a powerful advertising medium, and Meta enhances Reels ad options with a simplified music tool for more impactful promotions.

In This Week's News, Reddit Unveils New Keyword Targeting and Product Ad Options, Spotify's Lee Brown Highlights Latest Advertiser Pitch, and MadHive Secures $300 Million Investment from Goldman Sachs to Expand Measurement Tech Portfolio