Newsroom

Meta is rolling out new ad metrics that make creative strategy more critical than ever. Key updates include Creative Similarity (ads that look too similar may be grouped, affecting performance), Creative Fatigue (showing when audiences have seen an ad too much), and Top Creative Themes (data on which angles actually resonate).

The holiday shopping season means much more than just deals. In fact, it means that brands must meet their shoppers where the shopping process begins. Brands must leverage the generative AI model and optimize for search/Discovery through structured data, product clarity, user experience, and trust.

Hotspex Media and Locala continue to strengthen a partnership built on strategic planning, advanced location intelligence, and precision media execution. Together, we are helping QSR brands grow by translating deep consumer understanding into campaigns that drive both awareness and measurable in-store action.

Josh Rosen and Tricia Allen recently had the opportunity to attend Brand Innovators Marketing Innovation Summit @ Austin Race Week. One key takeaway: the funnel is no longer a funnel; it’s a flywheel.

Attention has never been more celebrated. Metrics like viewability, impressions, and engagement dominate conversations about campaign success. ‍While these numbers are all important, attention alone doesn’t guarantee impact. A consumer can watch an ad, scroll past, and take no next step. Without action, all that attention is just noise.‍Curiosity, on the other hand, is a signal that a campaign has truly resonated. 

In a world where retail media networks are booming and every brand is shouting for attention, it’s easy to assume the solution for growth is simply more spend. But for challenger brands, the reality is different. Outshouting the competition rarely works. What matters more is visibility: understanding what’s actually driving results and having a clear, accurate view of performance.