Research + Insights

This year's Brand Innovators Marketing Summit at SXSW highlighted a clear message for media professionals: Connectivity and authenticity are critical to driving meaningful outcomes. SXSW reinforced that the most effective media strategies go beyond impressions — they create authentic, emotional connections that inspire action.This is why we do what we do at Hotspex Media — helping brands connect with consumers in the right moments, with the right message, to build stronger relationships and drive better outcomes.‍

Hotspex President Josh Rosen was recently featured on the Growth Tales podcast by ConnectCPA, where he had the opportunity to share his insights, challenges, and triumphs on the road to building a successful media empire from the ground up.

If we are going to reach the right people who could truly benefit from our products at a personal, honest level, we need to be willing to accept the human experience of complex emotions and how they are in everything we do. 

Getting lost in COVID’s Sea of Sameness? Here are three principles to uphold brand distinctiveness at this critical time.

We interviewed 100 marketers in 100 days and we're here are to tell you how to sustain profitability and market share as we shift from the pandemic into a recession.

The leading FMCG brands are thriving; here’s our thoughts on ‘why?’