They go far above and beyond any other service provider I've worked with! I always recommend them.

Background

I’m the digital marketing manager at a manufacturing company. We specialize in creating stone wool insulation for residential and commercial markets. It’s a unique product that’s sound-absorbing, moisture-resistant, and compliant with industry standards.

Opportunity / Challenge‍

For what projects/services did your company hire Hotspex Media?

Hotspex Media strategizes and executes on digital campaigns for a stone wool product. Based on provided locations and demographics, they organize PPC campaigns to best reach their target audience.

What were your goals for this project?

We hired Hotspex Media to help us reach new markets in the US, looking at demographics and buyer personas.

Solution

How did you select Hotspex Media?

I’d worked with their team before they became Hotspex Media. It was already a strong relationship, so it made sense to move over to the new group. They continued to build out more solutions and offer more services, so I stuck with them.

Describe the scope of their work in detail.

Hotspex Media writes our media plans to target specific audiences. We give them a geography to explore along with the background information for certain buyer types, and their team builds the strategy around our focus.

There’s a huge analytical component, too. They’re figuring out how we can best engage our users, looking at different digital channels and planning the ad buy for that. From there, they manage our PPC campaigns, give us new insights to get better interaction, and suggest how to update or change our creative.

What was the team composition?

We primarily work with our account manager and a PPC specialist who adjusts our ad spend. Occasionally, we meet with their analytics and display specialist.

Results & Feedback

Can you share any outcomes from the project that demonstrate progress or success?

Hotspex Media is very hands-on for a limited resource team. I need to have specific information at certain times, and they’ve been a valuable asset in attaining that data. They’re always monitoring our campaigns in the background, so I don’t have to continually do a deep dive into the reports.

How effective was the workflow between your team and theirs?

Every month, we go through their analytics report to see how our campaigns are doing. That’s looking at if we’re meeting our goals, if our performance is increasing over time, and more. Hotspex Media uses that opportunity to suggest where we could improve our performance.

The team also excels at managing our campaign schedule. We use a different company to handle our creative assets, so Hotspex Media has to coordinate with them to keep on schedule. If we can’t deliver something on time, they’re good about letting us know what the impact is and adjusting the schedule accordingly.

What did you find most impressive about this company?

I appreciate that they take the time and energy to understand our products so that they can navigate our markets. They’re an innovative company with an amazing strategy around positioning and repositioning their clients.

Are there any areas for improvement?

No, I’ve been extremely happy with the service that they provide. I wouldn’t change a thing about their work.