In this week's news, Meta sheds light on its advancing AI ad targeting process, yielding improved ad performance; the TV upfronts present notable enhancements to targeting and programmatic strategies, while emphasizing the increasing role of critical data pillars in boosting brands' confidence in CTV.
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In this week's news, Telly offers free TV subsidized by advertisers, Google combines AI and ads in search, and retail media with Amazon challenges traditional digital ad channels.
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In this week's news, Meta is seeking to incorporate shopping elements into Facebook and Instagram ads, while ad-supported streamers, platforms, and publishers at NewFronts day one are focusing on targeting Gen Z and diverse audiences, and Pinterest has partnered with Amazon to launch a third-party advertising program.
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In this week's news, LinkedIn has unveiled new updates for Audience Network Campaigns, the Open Marketplace is bringing democratization to TV advertising, and TikTok's automation push is showcased through their Smart Performance Campaigns in the latest Marketing Briefing.
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Discover the benefits of audience segmentation and how to create effective segmentation strategies that engage your target audience
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In this week's news, we explore the latest updates to the IAB Tech Lab's Video Ad Guidelines, the rise of CTV as a powerful branding channel for sports advertisers, and the enduring popularity of TikTok among teenagers despite a slight decline in favorability according to a recent study.
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