Jonah Cait

In the world of digital advertising, quality placements are becoming increasingly important. Explore the impact of high vs. low-quality ad placements, the cost of poor choices, and strategies for improving your ad performance. 

As marketers, we’ve long been stuck focusing on misleading metrics that capture a sliver of our audience — the infamous ~1% of ‘clickers’.‍Simply stated, our measurement paradigms are dated and it’s time for a change in perspective. After all, if we believe in the power of advertising, shouldn’t more of our attention be on the quality of our upper to mid-funnel spending?

Google's Privacy Sandbox Initiative is reshaping online advertising by phasing out third-party cookies and introducing new privacy-focused technologies. 

When running programmatic campaigns, inventory filtering is highly recommended to ensure brand suitability, but let’s not kid ourselves – inventory that’s “not brand unsafe” doesn’t exactly mean it’s an optimal placement. Here are a few tactics that advertisers are currently using...

In partnership with Peer39, we’ve integrated our emotional classification models into their tech stack, classifying enormous volumes of open market inventory to bring self-serve emotional categories to advertisers, available in Peer39’s Contextual Marketplace.

Following some major pushback from the advertising community, Apple is postponing planned IDFA restrictions until "sometime next year." Apple's IDFA is critical for digital apps to be able to target digital ads and measure results.

Three ways small business owners can use social media to drive traffic and achieve their marketing goals