Advertising

This summer, Mucho Burrito, a beloved Mexican fast food chain, launched its "Love Mucho" campaign, aiming to forge deeper emotional connections with its audience. The driving force behind this campaign? Hotspex Media's innovative tool, Reticle AI.

As marketers, we’ve long been stuck focusing on misleading metrics that capture a sliver of our audience — the infamous ~1% of ‘clickers’.‍Simply stated, our measurement paradigms are dated and it’s time for a change in perspective. After all, if we believe in the power of advertising, shouldn’t more of our attention be on the quality of our upper to mid-funnel spending?

Google's Privacy Sandbox Initiative is reshaping online advertising by phasing out third-party cookies and introducing new privacy-focused technologies. 

Tune in to InspiredInsider podcast as Hotspex's President, Josh Rosen, sits down with Dr. Jeremy Weisz to explore the dynamic world of digital advertising! 

CanadianSME Podcast features Josh Rosen of Hotspex Media & Reticle AI, diving into the digital ad revolution. Learn how AI & data analytics are reshaping brand connections and the post-cookie era's opportunities.

Josh Rosen's feature in Canadian SME explores the ways rookie agencies can build credibility in 2024.