DigiDay Feature: 2024 was a trillion dollar year that signals slower days ahead

Valentine’s Day is a perfect time to celebrate love, and brands like Barilla are taking advantage of the occasion with their Limited Edition Barilla Love Pasta. While these seasonal offerings are fun and create excitement, they also highlight an important truth: brand love shouldn’t be limited to just one day or one campaign.

The Super Bowl is more than just a football game—it’s a cultural event that merges sports, entertainment, and marketing on an unparalleled scale. With over 123 million viewers in 2024, it was one of the most-watched television events in history, second only to the Apollo moon landing. This makes the Super Bowl a prime opportunity for brands to captivate audiences and drive engagement. How can brands made the most of it? 

The recent merger of Omnicom and the Interpublic Group of Companies has been reported as a significant shakeup for the industry, but it’s actually a sign that legacy agencies are struggling to retain clients. This merger is a lifeline for these agencies, as they consolidate resources to try to avoid declining relevance for another year.