DigiDay Feature: 2024 was a trillion dollar year that signals slower days ahead

The recent merger of Omnicom and the Interpublic Group of Companies has been reported as a significant shakeup for the industry, but it’s actually a sign that legacy agencies are struggling to retain clients. This merger is a lifeline for these agencies, as they consolidate resources to try to avoid declining relevance for another year. 

As the industry evolves, we remain dedicated to being a trusted partner, helping you adapt to new challenges and seize emerging opportunities. Whether you’re looking for fresh perspectives or reliable support, we’re here to provide the expertise and flexibility that help your brand succeed in an ever-changing market.

On the eve of perhaps the biggest sales event of the year, thought leaders offer their insights on everything from the threats to avoid, channels to lean on, opportunities to grasp, and more.