DigiDay Feature: 2024 was a trillion dollar year that signals slower days ahead

Over the past several weeks, a compelling argument has resurfaced in industry conversations: If brands dramatically increased digital spend over the last 15 years… why didn’t they grow?

Our Associate Director of Ad Operations, Shady Nassif, recently spent some time testing the new Manus AI integration within Meta Platforms’ business tools. AI and automation in marketing continues to evolve, and while the potential is exciting, we believe real insights come from hands-on experimentation and critical evaluation. Shady documented his findings - what worked, what didn’t, and why tools like Manus may enhance campaign management without replacing the strategic thinking and human context that drive meaningful results.

Advertising lost its way when efficiency replaced understanding. As AI pushes the industry to rethink old habits, the opportunity isn’t automation, it’s better thinking. The future belongs to agencies that lead with human insight and use technology with intention.