2024 was a milestone year for the ad industry, with global spending reaching a projected $1.1 trillion for 2025.
But alongside this growth comes a shift to slower, steadier gains as the industry finds its footing in a post-pandemic landscape.
Josh Rosen shared his thoughts on with Digiday
:“Looking ahead to Q1 2025, I think advertising budgets will stabilize. There are the Australian Open and Winter X Games, but they don’t generally command the advertising budgets of events like the Olympics.”As we approach 2025, brands face a mix of optimism and caution, with steady growth offering a chance to innovate and adapt.
Read the full article by Seb JosephRonan Shields and Krystal Scanlon here
