Josh Rosen

2024 was a milestone year for the ad industry, with global spending reaching a projected $1.1 trillion for 2025. But alongside this growth comes a shift to slower, steadier gains as the industry finds its footing in a post-pandemic landscape. 

On the eve of perhaps the biggest sales event of the year, thought leaders offer their insights on everything from the threats to avoid, channels to lean on, opportunities to grasp, and more.

Let’s set the record straight: if we really heard 99 “no’s,” we wouldn’t still be in business. As a media buying and planning agency, what we’ve experienced instead is a learning curve that highlights an unaddressed issue in advertising and marketing. The problem isn't that brands keep rejecting our pitches -- it's that there's a disconnect between what the brands say they value and want, versus the reality of how they actually make their decisions.

CanadianSME Podcast features Josh Rosen of Hotspex Media & Reticle AI, diving into the digital ad revolution. Learn how AI & data analytics are reshaping brand connections and the post-cookie era's opportunities.

Josh Rosen's feature in Canadian SME explores the ways rookie agencies can build credibility in 2024. 

The global pandemic has affected us all but there's a silver lining we should do our best to acknowledge.