Josh Rosen

Let’s set the record straight: if we really heard 99 “no’s,” we wouldn’t still be in business. As a media buying and planning agency, what we’ve experienced instead is a learning curve that highlights an unaddressed issue in advertising and marketing. The problem isn't that brands keep rejecting our pitches -- it's that there's a disconnect between what the brands say they value and want, versus the reality of how they actually make their decisions.

CanadianSME Podcast features Josh Rosen of Hotspex Media & Reticle AI, diving into the digital ad revolution. Learn how AI & data analytics are reshaping brand connections and the post-cookie era's opportunities.

Josh Rosen's feature in Canadian SME explores the ways rookie agencies can build credibility in 2024. 

The global pandemic has affected us all but there's a silver lining we should do our best to acknowledge.