CanadianSME Podcast - Innovating Digital Advertising: A Journey with Josh Rosen

Hotspex Media and Locala continue to strengthen a partnership built on strategic planning, advanced location intelligence, and precision media execution. Together, we are helping QSR brands grow by translating deep consumer understanding into campaigns that drive both awareness and measurable in-store action.

Josh Rosen and Tricia Allen recently had the opportunity to attend Brand Innovators Marketing Innovation Summit @ Austin Race Week. One key takeaway: the funnel is no longer a funnel; it’s a flywheel.

Attention has never been more celebrated. Metrics like viewability, impressions, and engagement dominate conversations about campaign success. ‍While these numbers are all important, attention alone doesn’t guarantee impact. A consumer can watch an ad, scroll past, and take no next step. Without action, all that attention is just noise.‍Curiosity, on the other hand, is a signal that a campaign has truly resonated.