Josh Rosen, President of Hotspex Media, recently shared his thoughts on Black Friday with Performance Marketing World!
Highlighting Emotion: "Consumers expect great deals on Black Friday. Brands are shifting focus from rational benefits to emotional ads that highlight authenticity and shared values."
Impact of Emotional Ads: "In the right context, emotional ads can boost brand awareness by 21%, turning holiday shoppers into lifelong customers."
Balancing Act: "It’s crucial for brands to balance short-term tactics like discounts with long-term brand-building efforts. Otherwise, they risk encouraging consumers to always wait for sales."
Omnichannel Success: "Top-performing brands leverage the full range of digital channels to connect with their audience."
Explore further insights from Josh and other industry leaders here.
