Performance Marketing World Feature: ‘Marketers are facing a battlefield’: Industry predictions ahead of Black Friday

March is Women's History Month, a time to celebrate the achievements of women and reflect on the strides we continue to make toward equality. This year’s theme, "Moving Forward Together," highlights women who are educating and inspiring the next generations. In honour of Women's History Month, we’re spotlighting a few of these amazing women and sharing their advice for those interested in exploring similar passions, side gigs, or creative projects.

As tariffs between the USA and Canada escalate, we’re seeing ripples across industries, forcing brands to reconsider their strategies. While it’s understandable to want to cut back in times of economic uncertainty, doing so—particularly in advertising—can be a costly mistake. 

This year's Brand Innovators Marketing Summit at SXSW highlighted a clear message for media professionals: Connectivity and authenticity are critical to driving meaningful outcomes. SXSW reinforced that the most effective media strategies go beyond impressions — they create authentic, emotional connections that inspire action.This is why we do what we do at Hotspex Media — helping brands connect with consumers in the right moments, with the right message, to build stronger relationships and drive better outcomes.‍