Vanessa Ekere joined us effective April 2, 2024 in the role of Client Success Manager at Hotspex Media.
We are thrilled to welcome Vanessa onboard. Vanessa was most recently at Initiative and has worked on brands such as HP, Kimberly Clark, RBC and Hennessy throughout her career.
Her strong analytical skills, digital media experience and exceptional client service skills make her a welcome addition to the Hotspex Media team.
Meta is rolling out new ad metrics that make creative strategy more critical than ever. Key updates include Creative Similarity (ads that look too similar may be grouped, affecting performance), Creative Fatigue (showing when audiences have seen an ad too much), and Top Creative Themes (data on which angles actually resonate).
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The holiday shopping season means much more than just deals. In fact, it means that brands must meet their shoppers where the shopping process begins. Brands must leverage the generative AI model and optimize for search/Discovery through structured data, product clarity, user experience, and trust.
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Hotspex Media and Locala continue to strengthen a partnership built on strategic planning, advanced location intelligence, and precision media execution. Together, we are helping QSR brands grow by translating deep consumer understanding into campaigns that drive both awareness and measurable in-store action.
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