Vanessa Ekere joined us effective April 2, 2024 in the role of Client Success Manager at Hotspex Media.
We are thrilled to welcome Vanessa onboard. Vanessa was most recently at Initiative and has worked on brands such as HP, Kimberly Clark, RBC and Hennessy throughout her career.
Her strong analytical skills, digital media experience and exceptional client service skills make her a welcome addition to the Hotspex Media team.
Advertising lost its way when efficiency replaced understanding. As AI pushes the industry to rethink old habits, the opportunity isn’t automation, it’s better thinking. The future belongs to agencies that lead with human insight and use technology with intention.
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In 2023, the Canadian Centre to End Human Trafficking launched a national campaign focused on labour trafficking and worker rights. Our team at Hotspex Media was honoured to support the campaign, leading the media planning and buying to help the message reach the right people and connect them with vital resources.
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Meta is rolling out new ad metrics that make creative strategy more critical than ever. Key updates include Creative Similarity (ads that look too similar may be grouped, affecting performance), Creative Fatigue (showing when audiences have seen an ad too much), and Top Creative Themes (data on which angles actually resonate).
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