Josh Rosen, Hotspex Media President, recently joined Aimee Newell Tarín and Mat Broughton on an episode of ExchangeWire’s MadTech Podcast to discuss the latest developments in media, marketing, and ad tech.
Their conversation dives into the challenges Google faces as DOJ pressure intensifies, the impact of Australia’s social media ban for under-16s and Amazon’s newest app.
Check out the full episode here.
Our Associate Director of Ad Operations, Shady Nassif, recently spent some time testing the new Manus AI integration within Meta Platforms’ business tools. AI and automation in marketing continues to evolve, and while the potential is exciting, we believe real insights come from hands-on experimentation and critical evaluation. Shady documented his findings - what worked, what didn’t, and why tools like Manus may enhance campaign management without replacing the strategic thinking and human context that drive meaningful results.
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Advertising lost its way when efficiency replaced understanding. As AI pushes the industry to rethink old habits, the opportunity isn’t automation, it’s better thinking. The future belongs to agencies that lead with human insight and use technology with intention.
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In 2023, the Canadian Centre to End Human Trafficking launched a national campaign focused on labour trafficking and worker rights. Our team at Hotspex Media was honoured to support the campaign, leading the media planning and buying to help the message reach the right people and connect them with vital resources.
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