Josh Rosen, Hotspex Media President, recently joined Aimee Newell Tarín and Mat Broughton on an episode of ExchangeWire’s MadTech Podcast to discuss the latest developments in media, marketing, and ad tech.
Their conversation dives into the challenges Google faces as DOJ pressure intensifies, the impact of Australia’s social media ban for under-16s and Amazon’s newest app.
Check out the full episode here.
Valentine’s Day is a perfect time to celebrate love, and brands like Barilla are taking advantage of the occasion with their Limited Edition Barilla Love Pasta. While these seasonal offerings are fun and create excitement, they also highlight an important truth: brand love shouldn’t be limited to just one day or one campaign.
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The Super Bowl is more than just a football game—it’s a cultural event that merges sports, entertainment, and marketing on an unparalleled scale. With over 123 million viewers in 2024, it was one of the most-watched television events in history, second only to the Apollo moon landing. This makes the Super Bowl a prime opportunity for brands to captivate audiences and drive engagement. How can brands made the most of it?
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The recent merger of Omnicom and the Interpublic Group of Companies has been reported as a significant shakeup for the industry, but it’s actually a sign that legacy agencies are struggling to retain clients. This merger is a lifeline for these agencies, as they consolidate resources to try to avoid declining relevance for another year.
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