This year's Brand Innovators Marketing Summit at SXSW highlighted a clear message for media professionals: Connectivity and authenticity are critical to driving meaningful outcomes. SXSW reinforced that the most effective media strategies go beyond impressions — they create authentic, emotional connections that inspire action.This is why we do what we do at Hotspex Media — helping brands connect with consumers in the right moments, with the right message, to build stronger relationships and drive better outcomes.
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In this week's news, we explore the latest updates to the IAB Tech Lab's Video Ad Guidelines, the rise of CTV as a powerful branding channel for sports advertisers, and the enduring popularity of TikTok among teenagers despite a slight decline in favorability according to a recent study.
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In this week's news, Google has launched an Ads Transparency Center, a two-tiered system is being explored to overcome conflicting agendas in digital advertising, and Meta has rolled out AI-driven brand safety and verification tools, revolutionizing the digital advertising landscape.
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In this week's news, stay up-to-date with Amazon DSP 201: The Updated Guide to Understanding Amazon’s Demand-side Platform, witness the rise of mainstream brands in podcast advertising, and explore Instagram's latest updates, including Reminder Ads and Promoted Results in Search.
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In this week's news, Spotify is focusing on video advertising as a strategic priority, Pinterest has partnered with Dotdash Meredith to bring nearly 200 original videos to its platform, and Gamers are becoming increasingly comfortable with in-game ads, according to a new report from Comscore.
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In this week's news, Meta is introducing messaging engagement features, developing a decentralized social app, while TikTok partners with Dentsu Digital to integrate TikTok's Events API into Dentsu Digital's X-Stack Connect globally.
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Hotspex Media: The Story Behind the Programmatic Planning and Buying Agency
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