This week's news brings exciting updates from TikTok as they introduce their new Brand Safety and Suitability Partners. Meanwhile, LinkedIn is expanding its advertising capabilities by adding more ad targeting criteria. Finally, performance agencies are discovering a new revenue stream and acquisition channel through TV, unlocking its potential for growth.
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In this week's news, TikTok is testing in-stream shopping options, Meta is offering more clarity on ad targeting through updated panels, and Pinterest has launched Pinterest Academy.
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In this week's news, YouTube is rolling out a new feature that allows brands to purchase specific time slots for Masthead Ads during major events. Meanwhile, Google has introduced its own version of a conversational AI system similar to ChatGPT, which could have implications for search engine optimization. In other news, Wendy's is set to become the first company to test shoppable TV ads with Roku and DoorDash.
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In This Week's News: Stay Ahead of the Curve with 2023's Disruptive Advertising Predictions, Discover the Growing Financial Buzz on Reddit, and learn how TikTok will Emerge as a Leader in Search Ad Spend.
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In This Week's News, Facebook usage is on the rise, while Meta perfects its AI targeting models. Snap launches a marketing campaign highlighting the endless possibilities of AR effects. And, we delve into the impact of TikTok's evolving presence in the US on the social media sphere.
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In This Week's News, Meta Updates Terminology for Accounts Reached within Ad Campaigns, Google Ads will no longer support similar audiences, and Ad spending forecast to grow 6% in 2023 as digital priorities shift.
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