In This Week's News, we explore Google's new alternative to FLoC, learn how high-impact CTV is making ads more engaging, and celebrate Snapchat's extended content deals for 2022.
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In This Week's News, we watch mobile ad spend continue to climb while platforms Spotify and Snapchat roll out new ad formats focused on the user experience.
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In This Week's News, we explore Apple’s restrictions of email open rates in iOS 15, how influencers are drawing attention to the metaverse, all while TikTok continues to soar.
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In This Week's News, while video trends less formal and more native, Google's ad price manipulation lawsuit moves through the legislative process, as Microsoft acquires Activision Blizzard.
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In This Week's News, we are reminded of Google’s upcoming page experience update and welcome the future of voice-activated Smart TVs all while retail media continues to boom.
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In This Week's News, we applaud Google for stepping up its cybersecurity efforts while Facebook sunsets various targeting options after TikTok surpasses Google as the most-visited website.
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