There are many benefits to adopting an always-on presence and approach to digital marketing, but to succeed, one must be ready, not only on their website and social channels but be available wherever their consumers may be.
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In This Week's News, we explore the rise of attention metrics and contextual targeting, Innovations in AI, and The Future of Social Advertising.
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In This Week's News, we applaud Instagram's new Teen Safety Tools, celebrate a great year for worldwide ad spending, and understand the benefits of Barb's new measurement system.
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In This Week's News, we wonder how Facebook’s cryptocurrency project will continue with the departure of David Marcus, celebrate the launch of Tesco's new media and insights platform, and examine the decline of this year's Cyber Week online spending patterns.
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In This Week's News, we learn how Google can help improve digital conversations and self-service experiences, the importance of the Professional Certification Program, and the continued growth of Connected TV.
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In This Week's News, we prepare ourselves for the launch of the new Google Partners program, learn why Facebook will limit ad targeting for politics, and why YouTube is removing their dislike button.
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