In this week's news, TikTok strengthens its brand safety measurement through an expanded partnership with Integral Ad Science, digital audio asserts its prominence as a powerful advertising medium, and Meta enhances Reels ad options with a simplified music tool for more impactful promotions.
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In This Week's News, Reddit Unveils New Keyword Targeting and Product Ad Options, Spotify's Lee Brown Highlights Latest Advertiser Pitch, and MadHive Secures $300 Million Investment from Goldman Sachs to Expand Measurement Tech Portfolio
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In this week's news, exciting developments unfold as Meta's Twitter Alternative App receives its distinct icon, bringing it one step closer to launch, while witnessing the convergence of search and social, alongside a comprehensive analysis of CMO strategies and the allocation of social platform budgets, encompassing popular platforms like Instagram and TikTok.
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In this week's news, Instagram has added search ads placement into its Marketing API, Google has unveiled its groundbreaking plans to enhance paid search through the power of generative AI, and an in-depth exploration of the market, strategies, and emerging trends has uncovered the immense potential of cross-platform and mobile advertising.
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In this week's news, Meta sheds light on its advancing AI ad targeting process, yielding improved ad performance; the TV upfronts present notable enhancements to targeting and programmatic strategies, while emphasizing the increasing role of critical data pillars in boosting brands' confidence in CTV.
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In this week's news, Telly offers free TV subsidized by advertisers, Google combines AI and ads in search, and retail media with Amazon challenges traditional digital ad channels.
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