This Week's News, we welcome a series of social updates including New Features for Reels and Feeds within Instagram, the launch of Facebook's long-awaited digital wallet, and Walmart's new text-to-shop tool.
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In This Week's News, we're reminded that winter is coming and Amazon is prepared! Facebook and Instagram accounts will no longer be linked, and a recent study breaks down market share to provide clear answers for smaller brands.
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In This Week's News, we take a look at the upcoming changes surrounding Facebook's pre-campaign reach estimates, when we can expect YouTube's TrueView for action campaigns will automatically upgrade to Video action campaigns, and see how Snapchat & WPP are teaming up to take on e-commerce with augmented reality.
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In This Week's News, we take a peek into the new age of search engine marketing, welcome the new “live social shopping” app "Shopstream" into the B2C space, and eagerly await Linkedin's new virtual event offerings to roll out globally.
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When running programmatic campaigns, inventory filtering is highly recommended to ensure brand suitability, but let’s not kid ourselves – inventory that’s “not brand unsafe” doesn’t exactly mean it’s an optimal placement. Here are a few tactics that advertisers are currently using...
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In This Week's News, we take a look at Google's plans to add free, ad-supported streaming TV channels to Google TV, explore a plethora of Facebook's upcoming Personalized Experience tools, and dive into the digital revolution that is the Metaverse.
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