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New Automation in Facebook Ads

In This Week's News, we applaud TikTok's new “Well-Being Guide” in its Safety Center, get a first glance at Facebook's new automated marketing tool called "Ad Strategies", and learn how advances in programmatic offerings are helping to bring back out-of-home (OOH) media segments.

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Google to sunset Expanded Text Ads (ETAs) in June 2022

In This Week's News, we watch TikTok's watch time surpass another platform, prepare for the end of Google's Expanded Text Ads, and welcome the launch of AnalyticsIQ’s e-commerce store for audience data.

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Shopify Pushes Further Into Social Channels

In This Week's News, we watch Shopify take on another social channel, learn the ways of Google's updated method of generating titles for web pages, and get a glimpse into the future of OOH advertising.

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Afterpay Introduces New Advertising Solutions

In This Week's News, We explore the new advertising solutions from Afterpay, learn how anyone can build AR effects using TikTok's new creative toolset called TikTok Effect Studio, and walk down "Marketing Memory Lane" as a few pieces of ‘old’ marketing tech make a comeback in 2021.

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Amazon Accounts for over 40% of US retail eCommerce sales in 2021

In This Week's News, we watch the continued growth of Amazon, learn about Google's new reporting tool for indexing bugs, and celebrate a first-of-its-kind partnership between Flybuys and The Trade Desk that will grant insight into offline and online sales.

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Alfi research shows promising growth for programmatic advertising

In This Week's News, while celebrating the inarguable growth of programmatic advertising, we'll explore the release of Snapchat's "My Places" feature, and cover the anticipated range of digital wellbeing features and safeguards across Google Properties to protect users under the age of 18.

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