Triona Bonner

VP Ad Operations

Blog Posts

The Importance of Diversifying DSPs in a Shifting Digital Landscape

In the fast-changing world of digital advertising, adapting to industry shifts is essential. At Hotspex Media, we’re embracing a multi-DSP (Demand Side Platform) strategy to stay ahead. With Google’s ongoing adjustments to cookies, it’s more important than ever to diversify and explore new platforms. By using multiple DSPs, we can achieve broader reach, optimized performance, and resilience against industry changes. Our proactive approach ensures long-term success for our clients.

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