Tune into the InspiredInsider podcast as Hotspex's President, Josh Rosen, sits down with Dr. Jeremy Weisz to explore the dynamic world of digital advertising!
Discover how Hotspex has been instrumental in helping companies thrive online, from the early days of Wave Digital Media to our latest innovation, Reticle AI. Join us for an engaging conversation filled with insights into our business model, platform recommendations, and the future of digital marketing.
Check out the full episode here.
Hotspex Media and Locala continue to strengthen a partnership built on strategic planning, advanced location intelligence, and precision media execution. Together, we are helping QSR brands grow by translating deep consumer understanding into campaigns that drive both awareness and measurable in-store action.
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Josh Rosen and Tricia Allen recently had the opportunity to attend Brand Innovators Marketing Innovation Summit @ Austin Race Week. One key takeaway: the funnel is no longer a funnel; it’s a flywheel.
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Attention has never been more celebrated. Metrics like viewability, impressions, and engagement dominate conversations about campaign success. While these numbers are all important, attention alone doesn’t guarantee impact. A consumer can watch an ad, scroll past, and take no next step. Without action, all that attention is just noise.Curiosity, on the other hand, is a signal that a campaign has truly resonated.
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