Back to Blog

Send YouTube Links in a Snap!

Send YouTube Links in a Snap!
Hotspex Media Team

Google Adds New Recycling Attribute to Maximize Business Discovery

TLDR
  • Google has added a new recycling attribute for business profiles, which will enable businesses to raise awareness of their recycling programs, and drive more activity as a result.
Brief

Google notes that ‘recycling” has become one of the most popular Search topics, while supporting eco-conscious brands is a key consideration for 82% of consumers who view sustainability as a top priority. By adding the new recycling attribute to Business Profiles, local storefronts and shops can show the recycling services they offer in just a few clicks - whether it’s for plastic bottles, electronics or glass bottles. Adding this information to the Business Profile, ultimately, can help these businesses to stand out.


‘Out of the innovation bucket’: TikTok’s share of dollars grows the further it goes down the marketing funnel

TLDR
  • TikTok isn’t a social network — People open the app to watch creators. Labels like this end up conveying something absolute and can even prevent growth in other areas. 
Brief

The social network label view hasn’t stunted TikTok’s ads business too much. If anything, it’s probably helped it carve out its own share of social media ad budgets to a point. The app drives nine times more engagement than Facebook, per data the company shares with marketers. Moreover, advertisers on TikTok average 21 times more reach than Facebook or Instagram. The engagement rate per follower on TikTok averages 8% per follower versus 0.09% on Facebook and 1.6% on Instagram. Not only are there more performance advertisers testing out the platform, larger advertisers are spending more. 

  • Read the full article from Digiday


Send YouTube Links in a Snap!

TLDR
  • Starting March 31, 2022, all Snapchatters across iOS and Android can seamlessly share their favourite YouTube videos with their friends straight through the Snapchat Camera no more pesky copying and pasting required!
Brief

More than 2 billion logged-in users visit YouTube every month to tune into videos that help them find new music, learn different skills, catch up on news, and discover more about the world around them. With this new integration, Snapchat makes it easier than ever for viewers to send their favourite clips and videos right where they are already talking with their friends on Snapchat. This is the first time that YouTube links can be shared visually to Snapchat Stories and one-on-one Snaps, while still accessing the Camera and full suite of Snapchat Creative Tools for self-expression.

Want to Learn More?

Give us a shout and let us know how we can help.

More from the Blog

Moving Forward Together: Empowering Women at Hotspex Media

Moving Forward Together: Empowering Women at Hotspex Media

March is Women's History Month, a time to celebrate the achievements of women and reflect on the strides we continue to make toward equality. This year’s theme, "Moving Forward Together," highlights women who are educating and inspiring the next generations. In honour of Women's History Month, we’re spotlighting a few of these amazing women and sharing their advice for those interested in exploring similar passions, side gigs, or creative projects.

Read Story
Navigating Economic Uncertainty: How Hotspex Media Helps Brands Stay Strong Amidst Trade Wars and Tariffs

Navigating Economic Uncertainty: How Hotspex Media Helps Brands Stay Strong Amidst Trade Wars and Tariffs

As tariffs between the USA and Canada escalate, we’re seeing ripples across industries, forcing brands to reconsider their strategies. While it’s understandable to want to cut back in times of economic uncertainty, doing so—particularly in advertising—can be a costly mistake. 

Read Story
Unlocking Media Success: Key Insights from SXSW 2025 for Smarter Campaign Strategies

Unlocking Media Success: Key Insights from SXSW 2025 for Smarter Campaign Strategies

This year's Brand Innovators Marketing Summit at SXSW highlighted a clear message for media professionals: Connectivity and authenticity are critical to driving meaningful outcomes. SXSW reinforced that the most effective media strategies go beyond impressions — they create authentic, emotional connections that inspire action.This is why we do what we do at Hotspex Media — helping brands connect with consumers in the right moments, with the right message, to build stronger relationships and drive better outcomes.‍

Read Story