This year's Brand Innovators Marketing Summit at SXSW highlighted a clear message for media professionals: Connectivity and authenticity are critical to driving meaningful outcomes. SXSW reinforced that the most effective media strategies go beyond impressions — they create authentic, emotional connections that inspire action.This is why we do what we do at Hotspex Media — helping brands connect with consumers in the right moments, with the right message, to build stronger relationships and drive better outcomes.
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2024 was a milestone year for the ad industry, with global spending reaching a projected $1.1 trillion for 2025. But alongside this growth comes a shift to slower, steadier gains as the industry finds its footing in a post-pandemic landscape.
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On the eve of perhaps the biggest sales event of the year, thought leaders offer their insights on everything from the threats to avoid, channels to lean on, opportunities to grasp, and more.
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Josh Rosen, Hotspex Media President, recently joined Aimee Newell Tarín and Mat Broughton on an episode of ExchangeWire’s MadTech Podcast to discuss the latest developments in media, marketing, and ad tech.
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Let’s set the record straight: if we really heard 99 “no’s,” we wouldn’t still be in business. As a media buying and planning agency, what we’ve experienced instead is a learning curve that highlights an unaddressed issue in advertising and marketing. The problem isn't that brands keep rejecting our pitches -- it's that there's a disconnect between what the brands say they value and want, versus the reality of how they actually make their decisions.
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We’re proud to announce that Hotspex Media has been recognized as a 2024 Canada’s Most Admired™ Corporate Cultures Award winner in the Growth category!
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On August 9, the World Federation of Advertisers announced the discontinuation of the Global Alliance for Responsible Media (GARM), a crucial initiative aimed at monitoring brand safety in digital advertising.In response to this significant change, our President Josh Rosen shared his thoughts with Forbes, emphasizing the need for brands to adapt to the evolving landscape of digital advertising.
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